Websites & Digital Transformation
I design, coordinate, and execute Salesforce migrations, WebGL 3D configuration tools, and digital platforms to streamline your buyer journey and improve operations.
CRM Transition & Data Cloud Architecture
Migrating enterprise data structures from legacy modules (such as SAP ERP databases) to unified Salesforce Ecosystem clouds (Sales, Service, Data Cloud, and CRM Analytics). I lead the data mapping, API integration pathways (via MuleSoft), and regional dealer principal alignments to consolidate fragmented buyer profiles into a single, real-time 360-degree customer database (as implemented for Ford Motors APAC).
WebGL & Immersive 3D Product visualizers
Enabling web-native, high-fidelity asset rendering directly in the customer's browser. I coordinate product engineering, creative UX design, and development squads to integrate CAD/Gravity Sketch vehicle assets into cloud pixel streaming frameworks (powered by Unreal Engine and WebGL). This allows real-time paint, wheel, and trim customizations, driving high-intent qualified leads directly into local dealership CRM channels.
O2O Hybrid Activation & Live Commerce
Connecting physical brand experiences with immediate digital shopping opportunities. I coordinate GTM launch tracks that integrate mall-based activations (e.g., gesture-controlled motion gaming setups) with live-streaming digital shopping platforms (such as Amazon Live). By linking interactive, real-time physical setups to instant digital discount vouchers, we create high-recall engagement and trackable sales funnels.
