Available for consulting & fractional leadership

Campaigns that trend nationally. Systems that scale brands.

Marketing & digital transformation leader. 10+ years across India & APAC, working with Ford, Amazon, CoinDCX, Tata & 30+ more — on campaign strategy and on the CRM and marketing-ops systems that make brands run smarter.

Work with me See the proof ↓

9.9M People reached by a single question — CoinDCX's #BitcoinLiyaKya, one campaign, one nation talking. ★ Mommy Award winner

The receipts

What the work actually did

9.9M

People reached by a single question · CoinDCX #BitcoinLiyaKya

3M+

App downloads from one campaign · CoinDCX, 2021

₹12Cr

Earned media value, one cause campaign · Himalayan, Khardung La

150+

Households given water access via a funded reservoir · Leh, Himalayan 2022

1st

Crypto title sponsor in cricket history · CoinDCX × IND v SL T20

2 Awards

Mommy Award & Realty+ Award winner · CoinDCX, M3M India

What I do

Not just a consultant. A strategic operator.

Four ways I plug into a brand — pick one, or all four as a fractional lead.

Integrated campaign strategy

End-to-end campaign planning and delivery — social, performance, influencer, experiential, PR — from a single brief to a fully executed 360° campaign.

Digital transformation & marketing ops

CRM migrations (SAP → Salesforce), 3D digital experiences, marketing stack implementation — bridging ambition and technical execution.

Social media at scale

Strategy, content operations, governance, and team upskilling for brands operating across markets and time zones.

Fractional leadership

Senior marketing leadership without a full-time hire — I embed as your strategic head and bring the right team with me.

Selected work · 07 case studies · 2019 → now

The work behind the numbers.

A decade of work across agencies — VML, Cheil X, Schbang & Alchemist — from national culture-led campaigns to enterprise transformation. Each one traces the same line: a sharp problem, a decisive move, a measurable result.

Digital transformation · Automotive

WPP / VML · 2024–Now

Ford APAC — Transformation

Brief: Modernise how Ford markets and sells across APAC — legacy systems were slowing ops and the buying journey.
The move: Led a CRM migration from SAP to Salesforce — data mapping, process redesign, multi-market stakeholder training — and directed an end-to-end 3D online vehicle configurator.
Result: Streamlined marketing ops and reporting across APAC markets, with an immersive, interactive shopping experience driving improved lead flow.

APAC

Multi-market scope

SAP→SF

CRM migration

Configurator

Social at scale · Automotive

Cheil X · 2024

Morris Garage India — Brand Uplift

Brief: Raise the quality and consistency of MG India's social presence, and shorten the lag from product launch to live content.
The move: Standardised content guidelines, lifted visual quality, and built launch kits for new vehicle variants with repeatable SOPs.
Result: A tighter, more premium brand feed and a measurably faster time-to-market for launches.

-40%

Time-to-market

Launch playbooks

★ Mommy Award

Schbang · 2021–2023

CoinDCX — #BitcoinLiyaKya

Brief: Drive mass crypto adoption among Indians who were curious about Bitcoin but apprehensive about a new asset class.
The move: Tapped the Indian status mindset with one flauntable question — three brand films, 100+ creators (Ashish Chanchlani, Samay Raina, Prithvi Shaw, Surya Kumar Yadav) and the first-ever crypto title sponsorship in cricket history.
Result: A cultural moment that trended nationally — and a Mommy Award.

9.9M

Reach

3M+

Downloads

100+

Creators

74K

Mentions

Cause · FMCG / Tata Consumer

Schbang · 2022

Himalayan — Khardung La Challenge

Brief: Give a premium mineral-water brand genuine cultural meaning, rooted in its Himalayan source.
The move: Owned Himalayan Day by partnering with the Ladakh Marathon for the world's highest ultramarathon (17,618 ft) — a Rahul Bose-narrated pledge film, runner advocacy, and a public pledge.
Result: #HimalayanDay trended nationally — and the pledge funded a reservoir in Leh for 150+ households facing water scarcity.

5M+

Impressions

₹12Cr

Media reach

200+

Articles

150+

Households

Integrated · E-commerce

Schbang · 2021–22

Amazon — Prime Day

Brief: Break through the noise of India's busiest sale season for Amazon's biggest annual event.
The move: A true 360° play — an immersive offline activation at Worldmark Gurugram (life-size Amazon box, motion games, photo ops) paired with sequential purchase-journey digital ads and a live influencer stream with Aparshakti Khurana.
Result: One connected experience across offline, social, performance, influencer and live — spanning Home, Electronics, Fashion and Prime Video.

360°

Execution

Channels

M3M India — No Means No

Brief: Cut through a cluttered Delhi NCR premium-property market with a single, decisive statement.
The move: A direct, no-compromise positioning line — "No Means No" — telling buyers not to settle on quality, location, or value for one of the region's leading developers.
Result: Strong recall and industry recognition, earning a Realty+ Award for the campaign.

Festive · Home security

Schbang

Godrej Security — Utsav Ke Rakhwale

Brief: Position Godrej Security as the guardian of celebrations during India's biggest festival season.
The move: A Ganesh Chaturthi-led festive campaign extending the brand's Rakhwale (Guardians) territory across social and digital.
Result: Extended festive-season relevance for the Godrej Security brand across its core digital channels.

The difference

One brief. One contact.
A full team.

When you work with me, you don't just get a consultant — you get access to a vetted network built over 10 years across India's top agencies. I own the strategy, coordinate the team, and deliver the outcome, without the agency overhead.

10+

Years building this network

Specialist domains covered

WPP

Current agency affiliation

APAC

Geographic reach

Brand strategy & creative Performance media Influencer marketing Content production Tech dev & automation Analytics & reporting CRM & marketing ops PR & earned media Experiential & events

How I work

A process built for outcomes, not hours.

01 — Discovery

Find the real problem

I start with your brand, market, and current setup — and ask the uncomfortable questions, so we solve the right problem, not a symptom.

02 — Strategy

A plan for the board

What we're doing, why, in what order, and how we measure success. A concrete document with a clear rationale — not a buzzword deck.

03 — Execution

Hands-on until it works

From creative briefs to CRM migrations, I stay in until it's live, working, and measurable — with the right specialists for each deliverable.

30+ brands across every category

Ford APACAmazon IndiaCoinDCX Tata ConsumerHimalayanGodrej Security M3M IndiaMorris GarageHonda India Honda RacingJim BeamPaytm Money ICICI PruReliance NipponAavas MoglixBataUBER Nippon PaintsInorbit MallsTasva Trump TowersNIINEFDC Electral JD InstituteOYO LifeLithium

★ Mommy Award · CoinDCX #BitcoinLiyaKya

★ Realty+ Award · M3M India No Means No

About

Paresh Jain

Marketing and digital transformation leader with 10+ years across APAC and India. I've built campaigns that trend nationally and systems that make brands operate smarter — for Ford, Amazon, CoinDCX, and Tata.

Agency-trained at WPP/VML, FCB Kinnect, and Schbang, I take on selective consulting and fractional leadership engagements where I can make genuine impact. Based in Delhi/NCR, working across India and APAC.

Career

WPP / VML India

Client Solutions Director — Digital Transformation

2024–Now

FCB Kinnect

Account Director

2023

Schbang

Sr. Group Solutions Manager

2021–23

Alchemist Marketing

Principal Consultant

2019–21

FAQ

Quick answers.

What does Paresh Jain do?

Paresh is a marketing and digital transformation leader based in Delhi/NCR, India, with 10+ years of experience across APAC. He leads campaign strategy, CRM/tech transformation, and cross-functional agency teams for enterprise and consumer brands.

Which brands has he worked with?

Ford, Amazon, CoinDCX, Tata Consumer (Himalayan), Godrej Security, M3M India, Morris Garage, Honda, and 30+ other brands across automotive, e-commerce, finance, FMCG, and real estate.

Is he available for freelance or fractional work?

Yes — Paresh takes on selective consulting and fractional leadership engagements alongside his current role at WPP/VML. Reach out via WhatsApp, email, or LinkedIn to discuss a project.

Where is he based, and does he work remotely?

He's based in Delhi/NCR, India, and works with clients across India and APAC, both on-site and remotely.

What kind of results has his work driven?

Highlights include 9.9M people reached by a single campaign question for CoinDCX, 3M+ app downloads from one campaign, ₹12Cr in earned media value for Himalayan, and the first-ever crypto title sponsorship in cricket history.

Let's build something worth talking about.

Campaign, transformation, or strategic partnership — start with a conversation.

Currently available — Delhi/NCR & remote